How Uber Uses the Cloud to Drive a Mobile Workforce

By Susan Richardson, Manager/Content Strategy, Code42

Code42_Cloud_UberOceans of ink have already been spilled extolling Uber’s innovative practices and growing profits, but here’s one aspect getting less attention: How the company’s nearly 100 percent cloud-based business empowers its vast network of mobile workers (the drivers):

  • Uber drivers have instant connectivity: Uber drivers enjoy instant connectivity to Uber’s cloud-based network at any time, from any place. This allows Uber to instantly deploy drivers and respond in real-time to demand.
  • Uber drivers get the convenience of BYOD: Uber gives their drivers the freedom and convenience of a true BYOD environment. Drivers simply install the secure Uber app on the mobile device of their choosing. With no equipment or training, Uber has virtually no onboarding costs for adding new drivers.
  • Drivers’ devices aren’t major security threats: Since no private Uber data is stored on drivers’ mobile devices, both Uber and their drivers don’t have to sweat the security risk of a driver losing a device (or having it stolen).
  • Drivers can switch devices without downtime: Drivers can quickly bounce back from a lost or stolen device, as well as easily switch to a new mobile device — without losing days or weeks of productivity.
  • Drivers can count on Uber uptime: Uber’s cloud-based service has significantly less risk of downtime, so drivers don’t have to worry about being stuck without access to Uber’s servers.

All of this adds up to a mutually beneficial relationship between Uber and its vast network of drivers. Uber drivers are drawn to the reliable service and convenience of the cloud-based platform, and Uber reaps the benefits of greater productivity from this empowered mobile workforce.

Like Uber, Like Everyone
Over the last year, the mobile workforce grew to nearly 100 million in the U.S. and Gartner expects that by 2017, 70 percent of all workers will conduct business via their personal devices. Like Uber, enterprises in every industry are increasingly finding themselves in charge of huge mobile workforces—and scrambling to maximize the opportunity of mobile productivity. Like Uber, the modern enterprise can look to cloud-based services to solve this challenge by:

  • Leveraging the cloud to enable BYOD convenience and reliable anytime-anywhere connectivity for mobile workers
  • Deploying sophisticated cloud storage and automated endpoint backup to gain complete visibility of employee data
  • Mitigating and rapidly remediating risk by knowing who had what data when in the event of lost or stolen devices

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